Focused audit · 6 weeks

Call Frequency Audit

A focused six-week study comparing rep visit logs against target physician tiers, with district-level heat maps and a written summary of under-visited accounts.

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Heat map printout showing physician visit frequency across a metropolitan district

Who this is for

Field force managers who suspect uneven call distribution but lack time to reconcile logs manually.

What you receive

District heat maps, tier-by-tier visit counts, and a three-page executive summary identifying the twenty most under-visited target accounts.

Included in scope

  • CRM call log ingestion and deduplication
  • Tier alignment against your current target list
  • Heat map generation for up to 30 districts
  • Executive summary with recommended follow-up accounts
  • One 45-minute walkthrough session

Outside scope

  • Prescription panel analysis
  • Territory boundary redesign
  • Rep-level performance ranking shared outside your organisation

Process

Week 1

Log intake

Call records and target lists are received and validated.

Week 2–4

Analysis

Visit frequencies are calculated by tier and district.

Week 5

Draft summary

Heat maps and executive summary sent for review.

Week 6

Walkthrough

Live session to discuss findings with your field manager.

How to prepare

Export call logs for the audit period plus your current tiered target physician list.

Constraints

Maximum 30 districts. One brand or franchise.